The Catalyst Code

Google may have conquered the computer screen for now, but Yahoo and Microsoft are still in the running to develop the killer search-based advertising platform for the mobile phone.
The mobile phone is going to become increasing important as it becomes a platform for buying and paying for goods and services not to mention consuming […]

Billionaire moguls seem to be coming to the rescue of the newspaper industry. Are they on to something?
Surely there’s some price at which it makes sense to buy newspaper properties. If nothing else you could melt the printing presses and sell the scrap metal. More seriously, some of the properties excel at collecting content […]

For centuries advertisers have almost proceeded on blind faith. They faced two problems. They never really knew how much people paid attention to their ads. And they hoped media spending would lead consumers to buy more, but they never really knew for sure. The search-based advertising business solved the first problem a few years ago: […]