Comments on: Card Technology Asks “Where Are The Merchants?” http://www.thecatalystcode.com/theconversation/blog/2007/04/18/card-technology-asks-where-are-the-merchants/ The Catalyst Code Thu, 09 Sep 2010 06:29:20 +0000 http://wordpress.org/?v=2.0.11 by: dgwbirch http://www.thecatalystcode.com/theconversation/blog/2007/04/18/card-technology-asks-where-are-the-merchants/#comment-7 Tue, 22 May 2007 15:54:29 +0000 http://www.thecatalystcode.com/theconversation/blog/2007/04/18/card-technology-asks-where-are-the-merchants/#comment-7 The slow start is because the cards are only being used to "emulate" magentic stripe cards. In other countries -- eg, the UK -- they will be used to to implement fast, offline transactions and in the future to store receipts and so on. As new functionality grows around the US cards, I think the market will pick up -- by and large consumers seem to like it. A general point, however, is that contactless cards are really a bridge to the more Japanese future, where contactless integrated in mobiles is the key technology. As you correctly observe, in this case is the co-operation between operators and banks that it is key to displacing cash and growing the e-payment pie, not the technology. The slow start is because the cards are only being used to “emulate” magentic stripe cards. In other countries — eg, the UK — they will be used to to implement fast, offline transactions and in the future to store receipts and so on. As new functionality grows around the US cards, I think the market will pick up — by and large consumers seem to like it.

A general point, however, is that contactless cards are really a bridge to the more Japanese future, where contactless integrated in mobiles is the key technology. As you correctly observe, in this case is the co-operation between operators and banks that it is key to displacing cash and growing the e-payment pie, not the technology.

]]> by: mdesche http://www.thecatalystcode.com/theconversation/blog/2007/04/18/card-technology-asks-where-are-the-merchants/#comment-3 Wed, 25 Apr 2007 11:58:06 +0000 http://www.thecatalystcode.com/theconversation/blog/2007/04/18/card-technology-asks-where-are-the-merchants/#comment-3 What about smart card? Is the same rationale prevails?Merchants and card issuers will have other reasons to push the use of that technology at the point of sale. Does the industry should use that migration to add contactless payment? What about smart card? Is the same rationale prevails?Merchants and card issuers will have other reasons to push the use of that technology at the point of sale. Does the industry should use that migration to add contactless payment?

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