The Newspaper Form Factor
On Forbes.com today, I have an article that argues that its the form factor that will save the newspaper industry from further demise:
“The newspaper business has a simple model: charge advertisers for getting access to readers whom you attract with relevant content and cheap prices. That’s been a great model for a few centuries now, and it is far from dying. No reason to depart from it–and, in fact, that’s precisely the model Google (nasdaq: GOOG - news - people ) is using to sweep a path of destruction through every advertising-supported media business there is (more on this momentarily). It’s the physical method that newspapers use to do this–what business types call the “form factor”–that’s the problem, the Achilles Heel of the industry’s current business model. Printing content and displaying ads on paper is going to go the way of the vinyl record and perhaps even the CD.”
You can read the rest here:
http://www.forbes.com/home/opinions/2007/04/24/newspaper-form-factor-oped-cx_de_0424newspaper.html.
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