Commenting on Google News
Published by David Evans on August 9th, 2007
Filed Under:
Other, Digital Media, Publishing, Ad-Supported, Newspaper Publishing, New Business Models
So how is Google News going to make money for Google? I started looking into this when as a result of the wave of publicity this large news aggregator has gotten over the last couple of days for its new feature–anyone mentioned or quoted in the article can send in a comment that Google will then post. Steve Rubel has a nice piece on this. So, not being a Google News user, I checked out the site. Two things struck me. One, if you click on the stories you go to the publisher web site which has all lots of ads that come from Google’s competitors. So Google is driving traffic to them which is very nice of them. Second, if you click on the faq’s for publishers Google says that publishers don’t pay anything for getting their content (and therefore their ads) up which of course is doubly nice. And Google itself for now doesn’t have any display ads–at least that I’ve seen on the page.
That brings me back to my question and perhaps provides an explanation for the comment feature. Google has shown an unrelenting desire to make money from getting people to click on ads and getting advertisers to pay for those clicks and is moving aggressively into display ads as well. My working hypothesis is that absolutely everything Google does has advertising revenue in mind at some point in the future. One way to do that, I suppose, is to enrich the content they are getting from all these publishers–by adding comments–and then inserting ads around that. But over time Google will either charge publishers a tax for putting their content/ads up on Google news, will give publishers an incentive to use Google ads if they want to be on Google news, and/or figure out some way to insert advertising themselves.
Any thoughts on Google’s business model for Google News would be appreciated.
GOOGLE has been like the 49’s of past mining for gold, but the model is a pick and shovel approach with regard to searching.
Who really ever goes beyond 2.5 search pages.
1 of 1,000 maybe do I click and ad on the right and the ones that repeat up top are really not true click throughs.
I could tell you in 30 minutes or less why the current top search is not a forever model.
All you need to know is history and what Napolean invented.
Before Napolean an address system did not exist and that is what Google is the before and by use of visual signs of i.e the Dentist or Blacksmith but instead Google uses text results.
Searching, Google and algorithms is like shaking a bottle of M&M’s in a jar and add the laws of probability to get a result.
What does this have to do with finding something that is fixed in a virtual place. It is constant, it exists so why must we find it by chance?
Fixed indexing by a numerical systen not search words.
You are a person or business, then you should have an indexed number that is categorized. Craigs Space and Google get married and have a baby…get it?
I do have a the answer or could have the idea to challenge or change.
Anyway, you got me hooked and it really was a great show on WLS radio tday the 25th of August.
Baby boomer