Is Sony going to flameout AGAIN with its Blu-Ray standard? Dreamworks and Paramount have just signed exclusives for HD-DVD (Dreamworks and Paramount Go HD DVD) and Gizmodo reports that the two new disc standards are neck to neck with the studios (Gizmodo on Blu Ray.) I still think it is too close to call but Sony hasn’t had a great track records at igniting catalyst businesses. The Betamax disaster, of course, is a classic failure to solve the chicken and egg problem. But there have been so many in recent years. It would be great to get your thoughts on whether Sony is going to bomb again, whether we’ll end up with two standards, or whether Sony will pull the rabbit out of the hat.