Blogging for marketing is the subject of Noah Berger’s article in the NYTimes. He mentions a number of small business folks that have started blogs to market their goods and services. He points to some successes but it is very hard to know from what he says whether spending time on blogging is a good investment of time. We know for example that most blogs end up dying and that it requires a lot of effort combined with lots of creativity to compete for eyeballs on the web (see my earlier post Economics of the Blogosphere for more details).

So pointing to successful bloggers is like pointing to successful new businesses and successful rock musicians. Many try, few succeed. My guess is that most entrepreneurs could find a better use of the 30 minutes of so a day that it takes to maintain a blog. What do you think?