http://www.thecatalystcode.com/theconversation/blog/2008/04/15/is-free-the-key-to-mobile-bar-code-success/ The Catalyst Code Thu, 17 May 2012 20:38:45 +0000 http://wordpress.org/?v=2.0.11 http://www.thecatalystcode.com/theconversation/blog/2008/04/15/is-free-the-key-to-mobile-bar-code-success/#comment-518 Thu, 29 May 2008 08:21:17 +0000 http://www.thecatalystcode.com/theconversation/blog/2008/04/15/is-free-the-key-to-mobile-bar-code-success/#comment-518 "...the mobile phone will turn into an incredibly powerful device for sending downloadable coupons (which may be barcodes...)": but the use of downloadable barcode coupons is quite a different story from that of the barcode image marketing at stake in the two articles you mention, i.e. shooting with the mobile at barcodes on external advertisements to gain access on the mobile to a web page or other content. “…the mobile phone will turn into an incredibly powerful device for sending downloadable coupons (which may be barcodes…)”: but the use of downloadable barcode coupons is quite a different story from that of the barcode image marketing at stake in the two articles you mention, i.e. shooting with the mobile at barcodes on external advertisements to gain access on the mobile to a web page or other content.

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