The Catalyst Code

Google’s Q1 profits shot up 30 percent and beat the Street’s earnings estimates. This comes after all the hand-wringing about the reported dropoff in Google’s search-ad clicks reported by comScore. As I noted in What’s Down with Google? investors still seem to be figuring out what makes Google tick—lots of ingredients go into maximizing the value of its searches and focusing mainly on clicks isn’t smart. For more on how Google makes money check out my paper on The Role of Economics in Online Advertising