http://www.thecatalystcode.com/theconversation/blog/2008/07/08/facebook%e2%80%99s-political-game-face/ The Catalyst Code Wed, 08 Feb 2012 08:27:54 +0000 http://wordpress.org/?v=2.0.11 http://www.thecatalystcode.com/theconversation/blog/2008/07/08/facebook%e2%80%99s-political-game-face/#comment-544 Thu, 10 Jul 2008 21:55:12 +0000 http://www.thecatalystcode.com/theconversation/blog/2008/07/08/facebook%e2%80%99s-political-game-face/#comment-544 MyBo is "pulling" supporters in instead of the traditional "push" on television advertisements which engages their community of supporters making them feel invested in the cause. It is a new concept that his campaign was willing to accept and since it was managed well, it has had a hugely successful impact on his campaign. In a study by Nielsen, MyBo drew in 2.3 million unique visitors in May 08 compared to Sen. McCain's 563,000. I think the numbers say it all, social networking has a unique power in which we have only begun to tap into. MyBo is “pulling” supporters in instead of the traditional “push” on television advertisements which engages their community of supporters making them feel invested in the cause. It is a new concept that his campaign was willing to accept and since it was managed well, it has had a hugely successful impact on his campaign. In a study by Nielsen, MyBo drew in 2.3 million unique visitors in May 08 compared to Sen. McCain’s 563,000. I think the numbers say it all, social networking has a unique power in which we have only begun to tap into.

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