Esquire magazine, once known for its witty and sometimes racy covers, is about to raise eyebrows once again with its September issue. According to the New York Times, their latest cover shot is a battery-powered cover with a life of 90 days, to commemorate its 75th anniversary. Esquire’s exclusive deal with E-ink (the guys who created the Kindle technology) is currently used as a marketing scheme, but it’s not too hard to imagine how this technology could change print publications in the years to come. Suppose magazines became mini-Kindle-like publications that had the potential to tailor ads to your profile and allow you to shop and buy without having to boot up your PC or your mobile? For advertisers, this could be a game-changer; for consumers, it might even be a reason to load up on those Publishers Clearing House magazine offers. For publishers, it could be an opportunity to create a platform that could expand the ways in which content and advertising is delivered to their audience and innovate the business model at the same time.

What do you think – marketing scheme or industry game-changer? Either way, it’s definitely one cover worth looking at!