Comments on: Reality Check-out http://www.thecatalystcode.com/theconversation/blog/2009/01/26/reality-check-out/ The Catalyst Code Tue, 07 Feb 2012 06:35:10 +0000 http://wordpress.org/?v=2.0.11 by: Guillaume Leclerc http://www.thecatalystcode.com/theconversation/blog/2009/01/26/reality-check-out/#comment-6525 Mon, 02 Feb 2009 16:05:38 +0000 http://www.thecatalystcode.com/theconversation/blog/2009/01/26/reality-check-out/#comment-6525 The question you raise is whether mobile commerce could leapfrog over NFC. For all the reasons you mention, there's no doubt that the mobile phone, as an additional sales channel, will be successful and that, very likely, payments initiated via this channel won't be NFC payments. But mobile payment is only one function of mobile commerce and is only necessary to close a transaction at the very end of the sale (to move money). I'm afraid that mobile commerce is not a substitute to "brick and mortar" commerce. A significant share of payments will still be made using other channels which leaves room for the NFC technology to develop anyway. By the way, pretty good blog. I like the way you challenge the obvious. Regards, Guillaume. The question you raise is whether mobile commerce could leapfrog over NFC. For all the reasons you mention, there’s no doubt that the mobile phone, as an additional sales channel, will be successful and that, very likely, payments initiated via this channel won’t be NFC payments. But mobile payment is only one function of mobile commerce and is only necessary to close a transaction at the very end of the sale (to move money). I’m afraid that mobile commerce is not a substitute to “brick and mortar” commerce. A significant share of payments will still be made using other channels which leaves room for the NFC technology to develop anyway.

By the way, pretty good blog. I like the way you challenge the obvious.

Regards,
Guillaume.

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