An article published in MarketingVox summarized the results of a recent study by Insight Express that social networkers “are more receptive” to opt-in advertising over randomly generated ads on social networking sites. This seems patently obvious given the lackluster click-thru rates on social networking sites, which has given rise to the “dead zone” nomenclature used […]

Walter Isaacson, the former editor of Time and now head of the Aspen Institute, has come up with a way to save the newspaper industry: devising a micropayment method that will enable publishers to charge nominal fees for each article read. His theory is that people will zoom thru cyberspace and happily buy articles that […]

Interoperability is the great enabler says Michael Schrage in an op ed in the Financial Times. When everything can work with, connect with, and interoperate with everything else it is possible to mash things up and create new things. Google Maps is the poster child for this wonderful world. The trend is […]

E*Trade’s baby campaign has gone social – says a recent article in netbanker. It describes the firm’s efforts to use social networking channels like Facebook and Twitter to build an audience for its clever baby campaigns. Launched in late January – and timed with its Super Bowl ads, these campaigns have amassed a following of […]

So there’s a plan afoot to impose a $500k cap on the pay of companies getting significant government bailout money. Lots is going to be written on how this is grossly stupid and unworkable so far be it from me to pile on. But I would propose, along the lines of my previous blog post, […]

The morning news programs were blathering about Wells Fargo pulling the plug on its $20 million, annual “2-week bash” that had been scheduled for later this spring at the new Wynn Encore in Las Vegas. When my wife and I went to Las Vegas for our annual pre-Christmas two-day respite, we stayed at the […]

New ventures in the tech space are going to have to start looking elsewhere for the startup funds they used to get from angel investors according to an article in yesterday’s New York Times. Part of the story and the one highlighted by the Times is that angels, like just about everyone these days […]