The Catalyst Code Blog takes our two-sided platform concepts to heart by bringing together contributors and readers to deliver thought-provoking fodder in the payments, web 2.0, loyalty, advertising, mobile and social networking spaces. We hope you’ll join the conversation.


To learn more, visit MarketPlatforms.com


 

 




Subscribe (RSS-feed)

Or subscribe via email:

  •  

    Contributors

  •  

    Related Publications



  • The Twitter Fad

    By: David Evans on April 20th, 2009

    When I heard that the Moldavian kids had organized a veritable revolution through twittering each other I thought that I should recant my views that twittering would last about as long as the hula hoop. But then I saw that Ashton Kutcher has become king of the twitters. Could Twitter have a better advertisement than it is just a fad? If Google has dangled Twitter any cash the latter should take it and move on to pet rocks.


    1 Response to “The Twitter Fad”

    1. 1 Angela Dunn

      What is a fad? Twitter’s unprecedented 3,000% growth (comScore) cannot be ignored. Those that succeed in today’s business environment will be the most nimble at adapting to continuous change. Innovation is now driven by the consumer and the power of the community voice. If you haven’t noticed, the monoliths have crumbled. One cannot ignore any component of the (r) evolution that social media is driving. Although the landscape is constantly changing, it has moved to a true democratization of communication.

      Personally, I have been able to access, and exchange ideas with, people all over the world, including founders of large companies, through Twitter. The import of Twitter is more relevant than its duration.

      Did you write to ignite discourse? Maybe you should have sent out a tweet linking to your post.

    Leave a Reply