One of the theories about social networks and those who produce content on social networks is that, in general, people tend to produce content for people they know more frequently than people they dont know. In fact, the Twitter study referenced in my blog had that as one of its hypotheses. It may be that women are more interested in producing content for people they know (e.g. friends/colleagues) than for people they dont know since women may actually use their content to engage with those friends/colleagues. Since Twitter is a medium for broadcasting and not exchange, that may be one plausible reason and why women are much more active on Facebook.

In any case, it is fascinating, don’t you think?

That said, on average (with those I am following only), men appear to tweet more frequently than women, by a factor of 4 or 5. Any thoughts on why that might be?

I do agree that Twitter “fails as a true social media where the goal is to engage others in a two or multi-way conversation.” I can count on one hand the number of people who respond to questions and engage.