The Catalyst Code Blog takes our two-sided platform concepts to heart by bringing together contributors and readers to deliver thought-provoking fodder in the payments, web 2.0, loyalty, advertising, mobile and social networking spaces. We hope you’ll join the conversation.


To learn more, visit MarketPlatforms.com


 

 




Subscribe (RSS-feed)

Or subscribe via email:

  •  

    Contributors

  •  

    Related Publications

  • Archive for June, 2009



    Stress Testing Obama’s Financial Regulatory Plan

    By: David Evans on June 17th, 2009

    The financial services industry will be more closely monitored if much of President Obama’s regulatory plan that was released today gets enacted.
    The White House team obviously put a great deal of work and thought into this plan. Congress, industry and the public will now need to go over it carefully. Here are four questions […]

    Comments

    Reality Check for Social Networks

    By: Karen Webster on June 17th, 2009

    The news of the RIF at MySpace puts front and center the need for social networks to adopt new business models to keep them afloat. As this news suggests, treating social networks as just another ad-supported on line channel puts them at risk when ad fortunes go south. More importantly, it fails to capitalize upon […]

    Comments

    Who Gives a Tweet?

    By: Karen Webster on June 11th, 2009

    The recently published research out of Harvard (and by our MPD colleague and head of MPD’s Social Strategy Practice Misiek Piskorski) has generated lots of controversy over that social media tidal wave known as Twitter. His research, which observed more than 300,000 users in May of 2009 revealed that the vast majority of tweets are […]

    Comments

    New Taxes for Paying with Plastic

    By: David Evans on June 11th, 2009

    The populist bandwagon to whack the credit card companies for a financial crisis they didn’t cause is still going on. The latest is proposed legislation —really a revival of stuff that’s been floating around—to help the merchants reduce the fees they pay to the card companies. You don’t need an advanced degree in economics—just […]

    Comments

    Join FinReg21 for a discussion with Wayne Abernathy, Executive Director, American Bankers Association

    By: Catalyst Code on June 10th, 2009

    To join the webcast tomorrow, June 11th at 2:00PM EST register here.
    Is One the Right Number? Risks of Moving to a Single Regulator
    Several federal regulatory agencies now have oversight over various aspects of the financial industry. In the wake of the financial crisis, the Obama Administration, Congress, and a number of commentators have given […]

    Comments

    When is Digital, Social?

    By: Karen Webster on June 3rd, 2009

    The email I received from Virgin Airlines yesterday announcing their “Day in the Cloud” scavenger hunt reminded me of a question that many have been asking recently: when is digital, social?
    The rise of online digital media, like YouTube, and even Twitter has given marketers new tools to ignite viral messaging online. Often, their […]

    Comments

    Advertising Meets Community and Connectivity

    By: Karen Webster on June 3rd, 2009

    Interesting interview in yesterday’s WSJ with John Malone. The topic: how to get web visitors to pay for content on the web. The conclusion: advertising as a business model won’t cut it but there is a way to get consumers to ante up for content if bundled with what Malone describes as community and connectivity.
    Interesting […]

    Comments

    Being Flexible During Times of Disruption

    By: David Evans on June 3rd, 2009

    Hearst Magazines is following a ‘contrarian strategy’ when it comes to its online strategy and pricing its print magazines according to an article in Monday’s New York Times. Hearst has raised newsstand prices for most of its magazines, sometimes significantly. And rather than sticking all of its content online it has been pretty coy. Online […]

    Comments

    Is Canoe a Lifeboat for the Cable Industry?

    By: David Evans on June 1st, 2009

    The cable industry appears to be struggling to come up with a targeted advertising platform to compete with the internet according to an article in the Wall St. Journal on the 27th of May, Cable Industry Weighs Its Approach to Targeted Ads.
    Here’s why this is important. The online advertising industry has demonstrated the […]

    Comments