Comments on: Flatlining or Finding Equilibrium? http://www.thecatalystcode.com/theconversation/blog/2009/07/29/flatlining-or-finding-equilibrium/ The Catalyst Code Wed, 08 Feb 2012 08:18:50 +0000 http://wordpress.org/?v=2.0.11 by: Lyndon Mouton http://www.thecatalystcode.com/theconversation/blog/2009/07/29/flatlining-or-finding-equilibrium/#comment-16028 Fri, 14 Aug 2009 16:48:35 +0000 http://www.thecatalystcode.com/theconversation/blog/2009/07/29/flatlining-or-finding-equilibrium/#comment-16028 Quick Thought: Or, it could be that because of the internet's growing importance to knowledge work, the web user is now using part of their work time for their own personal web surfing. Quick Thought: Or, it could be that because of the internet’s growing importance to knowledge work, the web user is now using part of their work time for their own personal web surfing.

]]> by: Lyndon Mouton http://www.thecatalystcode.com/theconversation/blog/2009/07/29/flatlining-or-finding-equilibrium/#comment-16026 Fri, 14 Aug 2009 16:33:48 +0000 http://www.thecatalystcode.com/theconversation/blog/2009/07/29/flatlining-or-finding-equilibrium/#comment-16026 Karen, I've thought about this issue while I work on the Web 2.0 Strategy of a local non-profit. Primarily, I'm wrestling with the issue of creating those brand loyalists needed to take full advantage of Web 2.0 platforms. The modern web user is maturing and becoming more and more sophisticated in terms of what content to view - that means targeting and getting meaningful responses has become more difficult as well. Their time, as you've noted, has also seemingly plateaued so they're giving less opportunities to reach them. Being positioned where they are to get a valuable response (relationship initiation, purchase etc.) only comes after a time and demonstrated commitment to the communities that the user aligns themselves with. Maybe US corporate strategies planned around 3 month results are not suited for internet outreach strategies. Executive Leadership, primarily the CMO, would have to drive the vision regarding the online identity of the firm and consistent evaluation going forward. Lyndon Karen,

I’ve thought about this issue while I work on the Web 2.0 Strategy of a local non-profit. Primarily, I’m wrestling with the issue of creating those brand loyalists needed to take full advantage of Web 2.0 platforms. The modern web user is maturing and becoming more and more sophisticated in terms of what content to view - that means targeting and getting meaningful responses has become more difficult as well. Their time, as you’ve noted, has also seemingly plateaued so they’re giving less opportunities to reach them.

Being positioned where they are to get a valuable response (relationship initiation, purchase etc.) only comes after a time and demonstrated commitment to the communities that the user aligns themselves with. Maybe US corporate strategies planned around 3 month results are not suited for internet outreach strategies. Executive Leadership, primarily the CMO, would have to drive the vision regarding the online identity of the firm and consistent evaluation going forward.

Lyndon

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