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    The Economics of the Online Advertising Industry

    By: Catalyst Code on December 8th, 2009

    The Review of Network Economics Journal features “The Economics of the Online Advertising Industry” by David S. Evans.

    This article considers the Internet-based technologies that are revolutionizing the global advertising industry and the public policy issues they engender. Will a single ad platform emerge or will several remain viable? What are the consequences of alternative market structures for a web economy that is increasingly based on selling eyeballs to advertisers?

     


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      Filed Under: Digital Media, Publishing, Internet-Based, Ad-Supported, Newspaper Publishing, New Business Models, Technology, consumers, Economics, Internet, advertising, two-sided market

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