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  • Archive for October, 2010

    How Long Does a New Platform Have to Ignite or Fizzle

    By: David Evans on October 22nd, 2010

    Not long is the short answer. A completely unscientific but reasonably educated guess is a couple of years. Here I explain why.
    To some degree all new firms face an hourglass. Most firms fail and do so, mercifully, quickly. That happens because the firms aren’t nearly as good as they thought they […]

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    Why Even Great Payments Ideas Crash and Burn

    By: David Evans on October 20th, 2010

    The movie promo for “The Social Network” screams “You Don’t Get to 500 Million Friends without Making a Few Enemies.” I haven’t seen it yet but I’ve heard that the film suggests that Mark Zuckerberg stole the idea for Facebook. That’s hardly a novel charge against innovators. The tech press couldn’t get […]

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    Slow and Steady Just Might Not Win the Contactless Race

    By: Karen Webster on October 18th, 2010

    Our long-held view that contactless cards were going to fizzle has really gone mainstream. Take a look at Randall Stross’ piece in yesterday’s Sunday New York Times.
    His piece, “Maybe Your Old Card is Smart Enough” makes the point that those [contactless smart cards] emperors really have no clothes. The promise of faster check-out (one of […]

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    Blast Off! How Two-Sided Platforms Ignited

    By: David Evans on October 15th, 2010

    Facebook wunderkind Mark Zuckerberg and his partners made it look easy. The social networking platform ignited almost immediately after it was introduced at Harvard College. It didn’t take many friends seeking friends and guys seeking girls and vice versa to create enough “fissionable material” as I discussed in the last entry. Within a week, more […]

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    What the Little Engine that Could and Nuclear Physics Have to Do With Ignition Strategies

    By: David Evans on October 13th, 2010

    Remember the kid’s story “The Little Engine That Could.” That describes what goes on with a lot of startups in two-sided markets. The train is trying to get up the mountain, but it needs to accelerate to offset the force of gravity that’s pushing it down. If it picks up enough momentum it can make […]

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    Why Every Payments Product Needs an Ignition Strategy

    By: David Evans on October 11th, 2010

    Hard data are not available but based on my experience billions of dollars each year go poof in the payments industry from investments in products that crash and burn soon after launch. These products didn’t have a sound ignition strategy which should be the foundation of all payments innovation. This series describes what […]

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