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    • Author Archive for Aaron Strout Archive Page

    Toothpaste for Thought

    By: Aaron Strout on January 5th, 2009

    What do Randall Stross, Karen Webster and Aaron Strout all have in common? The same view on the prospects of “Friending” Your Toothpaste.
    Would You Join a Toothpaste Community?
    This post was co-authored by Bill Fanning and Aaron Strout.
    A conversation I have somewhat regularly with our sales guys is the concept of whether or not a company […]

     


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      Filed Under: Internet-Based, Social Networks, consumers, Consumer Loyalty, Web 2.0, Internet, advertising, two-sided market
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    Social Marketing ROI: Ignore At Your Own Peril

    By: Aaron Strout on November 18th, 2008

    Last Friday morning, I had an informative conversation with new friends Paul May and Jeremy Bencken of BuzzStream. The topic was return on investment (ROI) in the world of social media/social marketing and whether companies will continue to spend money on social endeavors without a demonstrable return on their investment. What spurred the conversation […]

     


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      Filed Under: Other
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