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  • Author Archive for Cheryl Morris and Abigail Adams Archive Page

    Me and Marketers, Making Friends?

    By: Cheryl Morris and Abigail Adams on November 18th, 2008

    Complaints from marketers about the inability to monetize social networks are pretty mainstream at this point. AdAge recently featured an article that continued to beat on that drum, suggesting that marketers don’t belong on social networks. We take a different view.
    Perhaps marketers don’t belong on social networks in the traditional sense of click-thru advertisements […]

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