There’s a lot of speculation about the recent move by

Lots of people have been talking about social sites cannibalizing search. I’ve addressed this in a prior post since it comes up a lot. eMarketer published a report today that has two interesting findings. First, Google, Bing and Yahoo have little to worry about. They still represent nearly all (like 97.8%) of the search traffic […]

Perhaps not much of a surprise to those in the know, but Bloomberg announced this morning that it is buying the beleaguered Business Week property for somewhere between $2 and $5 million dollars, or the price of a nice apartment on the Upper East Side. Business Week is a media asset owned by McGraw Hill […]

I was part of an interesting panel discussion on Saturday on what social networking means for business and what the future holds. This panel was part of the Harvard Business School’s African American Alumni Associations Annual Leadership Summit and included Kevin Colleran from Facebook, Laela Sturdy from YouTube/Google, Juliette Powell, entrepreneur and author of 33 […]

Interesting article yesterday on the notion that time spent on-line by adults in the US is flat, after years of rapid growth. The article cites a Forrester Survey that states web surfing now takes up about 12 hours of our week (double what it was in 2004) but did not see significant growth from last […]

Everywhere we go, it seems that people believe that MySpace is for young people and Facebook is for an older crowd. Translation: brands perceive there is more value to being on Facebook than on MySpace.
Another report came out just today that said the same thing. Basically, it states that the “ideal” age group for […]

eMarketer’s report on social networks and ad spending concludes that 2010 will see a slew of increased “activity and deployment” of social strategy – and that 2009 marks the end of “experimental” social marketing. The implication is that social strategy will become a more vital component of how brands engage with their customers.
I agree, […]

I have a feeling that the current economic environment is causing some merchants to rethink their approach to loyalty and rewards. Here’s why.
There is a very large, well known player in the grocery segment here in the Northeast that has long been regarded as a loyalty program innovator. They were one of the first to […]

Current thinking in the newspaper biz is that the cure to what ails them is to figure out how to get some of the people to pay for some of the content. In other words, keep some stuff for free, but charge for the stuff that people really want. Not a bad strategy, and […]

According to this blogger, GMOOT is the battle cry heard across marketing departments everywhere with respect to social networking. GMOOT is the acronym for “get me one of those” which this blogger characterizes as what’s fueling the interest in social networking activities. She goes on to say that the end result is that most organizations […]