I suppose dinosaurs were pretty disoriented in their final years roaming the earth so maybe we shouldn’t be too critical of the newspaper industry today.
Still the fact that the WSJ publisher is lashing out at Google as the cause of the newspaper death spiral is unsettling. Sure, Google has been a prominent player in […]

Current thinking in the newspaper biz is that the cure to what ails them is to figure out how to get some of the people to pay for some of the content. In other words, keep some stuff for free, but charge for the stuff that people really want. Not a bad strategy, and […]

A lot of those close to Twitter are now saying that their monetization scheme is to capitalize on its WOM power and make it easy for people to buy the products that their followers talk about. Couple of comments about that.
First, people tend not to mind adverts on Twitter. Maybe it’s because they are […]

I figured I’d take the Twitter plunge despite my skepticism. I’ve been at it a week to help promote FinReg21.com our new media property on financial services regulation and its reform. Here’s a preliminary report. The good news is that it is fun and easy. Knocking out 140 character comments is pretty easy and the […]

The news of the RIF at MySpace puts front and center the need for social networks to adopt new business models to keep them afloat. As this news suggests, treating social networks as just another ad-supported on line channel puts them at risk when ad fortunes go south. More importantly, it fails to capitalize upon […]

Interesting interview in yesterday’s WSJ with John Malone. The topic: how to get web visitors to pay for content on the web. The conclusion: advertising as a business model won’t cut it but there is a way to get consumers to ante up for content if bundled with what Malone describes as community and connectivity.
Interesting […]

Hearst Magazines is following a ‘contrarian strategy’ when it comes to its online strategy and pricing its print magazines according to an article in Monday’s New York Times. Hearst has raised newsstand prices for most of its magazines, sometimes significantly. And rather than sticking all of its content online it has been pretty coy. Online […]

The cable industry appears to be struggling to come up with a targeted advertising platform to compete with the internet according to an article in the Wall St. Journal on the 27th of May, Cable Industry Weighs Its Approach to Targeted Ads.
Here’s why this is important. The online advertising industry has demonstrated the […]

Welcome to the 171st version of the Carnival of the Mobilists, hosted by The Catalyst Code.
With competition in the Smartphone space getting so fierce, so fast, Mobile Stance thought it would be a good idea to take a step back and take a hard look as to whether App World has real legs or not, […]

Back in 1893, magazines earned most of their profits from subscriptions or newsstand sales and they didn’t carry much advertising. Then a clever magazine mogul by the name of Charles McClure slashed his subscription fees, exploded his readership, and made a fortune from selling advertising. Others soon followed suit and the modern era of advertising-supported […]