Archive for the 'advertising' Category
Google’s Level Playing Field for Mobile
Published by David Evans on May 12th, 2008In its latest stick ‘em in the eye approach to the mobile industry Google came out swinging at a recent forum sponsored by the Federal Trade Commission Google Pushes Open Mobile Platform at FTC Event.
According to Rich Miner, who’s heading their Android mobile software platform initiative, when someone controls a platform “it stifles innovation” and […]
Advertising: How Much Money for Our Eyeballs?
Published by David Evans on May 7th, 2008With the abrupt stop of the mating dance between Microsoft and Yahoo we can talk about other questions about the future of the online ad business.
Here are some of mine.
For social networking: How much will eyeballs however measured sell for on social networking sites—will they be more or less valuable than the […]
The Gray Lady Staggers
Published by David Evans on April 18th, 2008The New York Times surprised analysts Thursday with a small loss instead of the anticipated roughly $24 million in quarterly profits. Today’s Wall St. Journal paints a miserable picture for the graying lady as well Media General and the Tribune on Page B1 (subscription only, see http://online.wsj.com for related news).
For anyone, including the billionaires […]
Google Soothes Jitters
Published by David Evans on April 17th, 2008Google’s Q1 profits shot up 30 percent and beat the Street’s earnings estimates. This comes after all the hand-wringing about the reported dropoff in Google’s search-ad clicks reported by comScore. As I noted in What’s Down with Google? investors still seem to be figuring out what makes Google tick—lots of ingredients go into maximizing the […]
Is “free” the Key to Mobile Bar Code Success?
Published by David Evans on April 15th, 2008Two recent articles on mobile bar codes illustrate the importance of a key catalyst principle—you have to get the pricing balance right for your stakeholders. A trial of mobile bar codes among students at Case Western University flopped in part because of price—students were unsure how much downloading the barcodes was going to cost […]






Recent Comments