The Catalyst Code Blog takes our two-sided platform concepts to heart by bringing together contributors and readers to deliver thought-provoking fodder in the payments, web 2.0, loyalty, advertising, mobile and social networking spaces. We hope you’ll join the conversation.

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  • Archive for the 'advertising' Category

    Markets with Two-Sided Platforms

    By: Catalyst Code on December 18th, 2009

    David Evans’ paper, Markets with Two-Sided Platforms, discusses how these two-sided platform businesses serve distinct groups of customers and need each other in some way. They provide these customers a real or virtual meeting place, and they facilitate the interactions between members of these customer groups. They essentially act as intermediaries between the two groups […]


    The Economics of the Online Advertising Industry

    By: Catalyst Code on December 8th, 2009

    The Review of Network Economics Journal features “The Economics of the Online Advertising Industry” by David S. Evans.
    This article considers the Internet-based technologies that are revolutionizing the global advertising industry and the public policy issues they engender. Will a single ad platform emerge or will several remain viable? What are the consequences of alternative […]


    Murdoch v. Huffington: Does Online News Content Have to be Free?

    By: David Evans on December 3rd, 2009

    Earlier this week the Federal Trade Commission had an amazing two-day workshop on How Will Journalism Survive the Internet Age? Rupert Murdoch, Arianna Huffington and many others presented. I gave a talk on Advertising-Supported Media and the Future of Traditional Journalism how the role of advertising and two-sided markets would affect the evolution of the […]


    How will Journalism Survive the Internet Age?

    By: Catalyst Code on December 1st, 2009

    The Federal Trade Commission will hold two days of workshops today and tomorrow, December 1st and 2nd to explore how the Internet has affected journalism.
    Watch David Evans present live at 4:30 PM EST Today, December 1st.
    The workshop will assemble representatives from print, online, broadcast and cable news organizations, academics, consumer advocates, bloggers, and other […]


    Will the Web Kill Free TV and Should We Care

    By: David Evans on November 15th, 2009

    It costs a bloody fortune to produce a television series like Mad Men. All those cast members, the period costumes, the smart writers. Right now production companies make these efforts profitable by doing deals with networks like A&E that sell advertising spots. Many of us are recording our favorite shows and watching them later, […]


    The Invisible Engine Wars: Amazon and PayPal’s App Strategy; Will MasterCard and Visa Fight Too?

    By: David Evans on November 9th, 2009

    Amazon and PayPal have both announced aggressive efforts to persuade developers to use their payment technologies. Each has opened up a gateway into their payment platforms. They are providing developers with tools for writing applications that use their payment technologies. And they are “evangelizing” their payment platforms to encourage lots of developers […]


    Search, Social and Swag

    By: Karen Webster on October 22nd, 2009

    Lots of people have been talking about social sites cannibalizing search. I’ve addressed this in a prior post since it comes up a lot. eMarketer published a report today that has two interesting findings. First, Google, Bing and Yahoo have little to worry about. They still represent nearly all (like 97.8%) of the search traffic […]


    Twitter for a Billion

    By: David Evans on September 28th, 2009

    Have I got a deal for you. I have a new killer app for the Internet. Now it happens to be in a space in which each of the last several inventors of a killer app was leapfrogged by someone just like me. Now I’m not making any money at all and I’m not really […]


    Splashing Coldwater on Charging for Content

    By: David Evans on September 18th, 2009

    Just when there seemed to be landslide support for charging for content among struggling publishers Yahoo has thrown some cold water on the faces of the eager mob. Of course talk is cheap and online publishers have been approaching subscription models with great trepidation.
    So what’s the cold water? The Financial Times today has a […]


    The Annoying Times

    By: David Evans on July 20th, 2009

    I’ve been watching the NYTimes recently and have noticed a few disturbing trends but let me focus on their web site. They have started putting in “interstitial ads”—you know, those really annoying ads that appear before and between web pages and annoy you for 30 seconds or so. I, and as far as […]