eMarketer’s report on social networks and ad spending concludes that 2010 will see a slew of increased “activity and deployment” of social strategy – and that 2009 marks the end of “experimental” social marketing. The implication is that social strategy will become a more vital component of how brands engage with their customers.
I agree, […]

Google announced that it is releasing a desktop operating system late next year. It is unclear at this point how this fits into Google’s overall strategy and thus whether it makes business sense or not. A sound business strategy for Google involves focusing on the online advertising business which they have mastered and has […]

The Internet has roiled the massive related worldwide industries of media and advertising. Advertising is what pays the rent in the newspaper, radio and television industries by and large. The content that these industries feed readers, listeners and viewers is merely the bait that attracts ears and eyeballs. These media businesses sell advertisers access to […]

Yesterday BT Group was the latest to distance itself from the Phorm behavioral targeting advertising technology for broadband and cable television. Phorm has gotten into a bad spat with Tim Berners-Lee and policymakers over its use of consumer data for targeting ads.
This is a bad development but comes on the heels of many […]

I suppose dinosaurs were pretty disoriented in their final years roaming the earth so maybe we shouldn’t be too critical of the newspaper industry today.
Still the fact that the WSJ publisher is lashing out at Google as the cause of the newspaper death spiral is unsettling. Sure, Google has been a prominent player in […]

Current thinking in the newspaper biz is that the cure to what ails them is to figure out how to get some of the people to pay for some of the content. In other words, keep some stuff for free, but charge for the stuff that people really want. Not a bad strategy, and […]

According to this blogger, GMOOT is the battle cry heard across marketing departments everywhere with respect to social networking. GMOOT is the acronym for “get me one of those” which this blogger characterizes as what’s fueling the interest in social networking activities. She goes on to say that the end result is that most organizations […]

Well, depends on who you ask. The New York Times seems to think it has a shot at drawing eyeballs away from traditional television. But, I am not so sure. So, in service to all you readers of the Catalyst Code Blog, I took time out of my busy afternoon to check out nextnewnetwork. […]

A lot of those close to Twitter are now saying that their monetization scheme is to capitalize on its WOM power and make it easy for people to buy the products that their followers talk about. Couple of comments about that.
First, people tend not to mind adverts on Twitter. Maybe it’s because they are […]

I figured I’d take the Twitter plunge despite my skepticism. I’ve been at it a week to help promote FinReg21.com our new media property on financial services regulation and its reform. Here’s a preliminary report. The good news is that it is fun and easy. Knocking out 140 character comments is pretty easy and the […]