Well, depends on who you ask. The New York Times seems to think it has a shot at drawing eyeballs away from traditional television. But, I am not so sure. So, in service to all you readers of the Catalyst Code Blog, I took time out of my busy afternoon to check out nextnewnetwork. […]

The cable industry appears to be struggling to come up with a targeted advertising platform to compete with the internet according to an article in the Wall St. Journal on the 27th of May, Cable Industry Weighs Its Approach to Targeted Ads.
Here’s why this is important. The online advertising industry has demonstrated the […]

Let’s suppose you’re the mayor of a medieval village (read on—this really will go somewhere). The town commons is open for all to graze their sheep. One farmer has a sheep, fat as an elephant, with a particularly voracious appetite. She’s always getting in the way of the other sheep and leaves little for them […]

Media companies are engaging in a bit of co-opetition as they form ad networks for selling advertising across member properties. (See the recent AP article Media Groups Share Content in Ad Deals.)
Sometimes competitors are getting in bed together because they figure, I guess, that they don’t want to lose the money for selling […]

The latest WeMedia/Zogby poll citing that most people use the internet for their primary source of news and information is hardly a newsflash. We’ve been reading about the newspaper industry’s demise now for a couple of years as a result of fewer people reading the paper and therefore fewer advertisers using it to reach the […]

A recent blog post ponders the future of Amazon’s Unbox video service given its reported inability to “make a dent in Amazon’s business.” This service, which was launched nearly 18 months ago, is a movie download service that allows movies to be downloaded right to set-top boxes (thanks to a partnership with Tivo). Recently, Amazon […]

Comcast announced today its ambitious new plan to allow on demand access to a “nearly limitless” supply of movies and TV shows via both television and the internet. Dubbed Project Infinity, the goal is to bolster Comcast’s competitive position with satellite and telcos - and it hopes its stock price in the process - […]

What’s it going to take to get people to watch Internet video on their televisions?
Today’s Wall St. Journal has an interesting article that talks about the problem and offers some suggestions based on talking to executives in the business. These range from reducing the number of boxes, keeping it simple, and making the Internet […]

Steve Rubel’s recent post on Adage.com, The Case of the Incredible Shrinking Blogosphere, highlights a couple of issues I mentioned in my recent post on the economics of blogging.
Blogging takes a lot of persistance and isn’t for the faint of heart. Relatively few people who start blogs are able to keep them up […]

Content is king according to Tom Hazlett in an FT.com article today.
While Tom makes some interesting points, I’m not so sure I agree. Sure, a lot of the advertising-supported media platforms have built up content portfolios that are valuable these days. And there are lots more ways to distribute the content–cable is looking to […]