Archive for the 'Consumer Loyalty' Category
Bag rewards, raise fees? Not so quick.
Published by David Evans on May 13th, 2008
Filed Under:
Other, Payments, Regulation, Consumer Loyalty, Economics
Card rewards are going to disappear and fees are going to return according to a recent research report Disruption in the Payments World. That’s a distinct possibility. Between the interchange fee lawsuits and Congressional pressure for the card associations to get rid of interchange fees it is possible that the US could go the way […]
Is “free” the Key to Mobile Bar Code Success?
Published by David Evans on April 15th, 2008 Filed Under:
Mobile, New Business Models, Technology, consumers, Consumer Loyalty, advertising
Two recent articles on mobile bar codes illustrate the importance of a key catalyst principle—you have to get the pricing balance right for your stakeholders. A trial of mobile bar codes among students at Case Western University flopped in part because of price—students were unsure how much downloading the barcodes was going to cost […]
Loyalty Programs should be Re-imagined, but Not as Teaching Tools
Published by David Evans on April 14th, 2008 Filed Under:
Payments, Consumer Loyalty
The TowerGroup has just released a new report suggesting that banks rethink their loyalty programs for cards. I tend to agree that existing loyalty card programs need to be retooled, but I’m not sure I’d go with the TowerGroup recommendations to use loyalty rewards to encourage good credit behavior in the hard times that […]
How to Keep Loyal Customers Loyal
Published by Karen Webster on January 17th, 2008 Filed Under:
New Business Models, consumers, Consumer Loyalty
Experience is the source of value which is the source of brand loyalty. That’s why if you look at the top 10 most beloved brands, virtually none (okay, 2) offer points or other such inducements to their customers. But the elephant in the room is really understanding what experiences should be delivered to what customers. […]
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