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    Related Publications

  • Archive for the 'Consumer Loyalty' Category

    And Visions of Smartphones Dance in their Heads (and in the Stores)…

    By: Karen Webster on November 28th, 2011

    The holiday season is upon us. I know, wasn’t it just July? That aside, ‘tis the season of parties, gift buying and giving, holiday songs and TV and movie classics that put the meaning of the holiday season in the proper context. 
    And the holiday season wouldn’t be complete without at least one viewing of that […]


    Where There’s Smoke, There’s Fire?

    By: Karen Webster on April 21st, 2010

    There’s a lot of speculation about the recent move by


    Once You Tip, There’s no Tipping Back

    By: Catalyst Code on March 11th, 2010

    “Network effect” strategy – once you tip the scale, growth is (hopefully) soon to follow. At least that’s what long time platform master Microsoft has experienced and what


    Search, Social and Swag

    By: Karen Webster on October 22nd, 2009

    Lots of people have been talking about social sites cannibalizing search. I’ve addressed this in a prior post since it comes up a lot. eMarketer published a report today that has two interesting findings. First, Google, Bing and Yahoo have little to worry about. They still represent nearly all (like 97.8%) of the search traffic […]


    Splashing Coldwater on Charging for Content

    By: David Evans on September 18th, 2009

    Just when there seemed to be landslide support for charging for content among struggling publishers Yahoo has thrown some cold water on the faces of the eager mob. Of course talk is cheap and online publishers have been approaching subscription models with great trepidation.
    So what’s the cold water? The Financial Times today has a […]


    Has Loyalty Lost its Way?

    By: Karen Webster on July 6th, 2009

    I have a feeling that the current economic environment is causing some merchants to rethink their approach to loyalty and rewards. Here’s why.
    There is a very large, well known player in the grocery segment here in the Northeast that has long been regarded as a loyalty program innovator. They were one of the first to […]


    Is it Better Late than Never?

    By: Karen Webster on June 30th, 2009

    Current thinking in the newspaper biz is that the cure to what ails them is to figure out how to get some of the people to pay for some of the content. In other words, keep some stuff for free, but charge for the stuff that people really want. Not a bad strategy, and […]


    Identity Crisis?

    By: Karen Webster on June 18th, 2009

    Yesterday’s article about Facebook’s new search feature was as much a discussion of its strategic direction as it was the new feature. The article spent a lot of time explaining the travails around Facebook’s attempt to be more like Twitter and how its next update will eschew that in favor of the features that existed […]


    Social Networking Going Mobile?

    By: Karen Webster on April 27th, 2009

    I had the opportunity a month or so ago to moderate a CTIA panel of really neat people who wanted to talk about mobile social networking. Panelists ranged from execs from online gaming companies to those who operate online walled gardens (around dating and gaming and just general networking) to a company that aggregates […]


    Care to Comment?

    By: Karen Webster on April 26th, 2009

    Really interesting article in yesterday’s NYT Magazine on the value (or lack thereof) of reader-posted comments to news websites. The author makes her case that reader generated comments are nothing more than the rehashed rants of the fringe who don’t really read the post but instead use the comments section as a forum to posit […]