The Catalyst Code Blog takes our two-sided platform concepts to heart by bringing together contributors and readers to deliver thought-provoking fodder in the payments, web 2.0, loyalty, advertising, mobile and social networking spaces. We hope you’ll join the conversation.


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  • Archive for the 'Digital Media' Category

    The Verdict: White House National ID Security Strategy

    By: Margaret Weichert on April 19th, 2011

    The Basics – NSTIC and The Identity Ecosystem
    On April 15, the White House announced the National Strategy for Trusted Identities in Cyberspace (NSTIC) – a long-awaited framework for enhancing online security, while in theory, maintaining privacy, efficiency and consumer choice. The NSTIC paper outlines a public/private sector cooperative effort to develop and implement an Identity […]

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    Once You Tip, There’s no Tipping Back

    By: Catalyst Code on March 11th, 2010

    “Network effect” strategy – once you tip the scale, growth is (hopefully) soon to follow. At least that’s what long time platform master Microsoft has experienced and what

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    Markets with Two-Sided Platforms

    By: Catalyst Code on December 18th, 2009

    David Evans’ paper, Markets with Two-Sided Platforms, discusses how these two-sided platform businesses serve distinct groups of customers and need each other in some way. They provide these customers a real or virtual meeting place, and they facilitate the interactions between members of these customer groups. They essentially act as intermediaries between the two groups […]

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    The Economics of the Online Advertising Industry

    By: Catalyst Code on December 8th, 2009

    The Review of Network Economics Journal features “The Economics of the Online Advertising Industry” by David S. Evans.
    This article considers the Internet-based technologies that are revolutionizing the global advertising industry and the public policy issues they engender. Will a single ad platform emerge or will several remain viable? What are the consequences of alternative […]

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    Murdoch v. Huffington: Does Online News Content Have to be Free?

    By: David Evans on December 3rd, 2009

    Earlier this week the Federal Trade Commission had an amazing two-day workshop on How Will Journalism Survive the Internet Age? Rupert Murdoch, Arianna Huffington and many others presented. I gave a talk on Advertising-Supported Media and the Future of Traditional Journalism how the role of advertising and two-sided markets would affect the evolution of the […]

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    How will Journalism Survive the Internet Age?

    By: Catalyst Code on December 1st, 2009

    The Federal Trade Commission will hold two days of workshops today and tomorrow, December 1st and 2nd to explore how the Internet has affected journalism.
    Watch David Evans present live at 4:30 PM EST Today, December 1st.
    The workshop will assemble representatives from print, online, broadcast and cable news organizations, academics, consumer advocates, bloggers, and other […]

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    Will the Web Kill Free TV and Should We Care

    By: David Evans on November 15th, 2009

    It costs a bloody fortune to produce a television series like Mad Men. All those cast members, the period costumes, the smart writers. Right now production companies make these efforts profitable by doing deals with networks like A&E that sell advertising spots. Many of us are recording our favorite shows and watching them later, […]

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    The Invisible Engine Wars: Amazon and PayPal’s App Strategy; Will MasterCard and Visa Fight Too?

    By: David Evans on November 9th, 2009

    Amazon and PayPal have both announced aggressive efforts to persuade developers to use their payment technologies. Each has opened up a gateway into their payment platforms. They are providing developers with tools for writing applications that use their payment technologies. And they are “evangelizing” their payment platforms to encourage lots of developers […]

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    Mobile App Wars’ Impact on the Payments Biz

    By: David Evans on November 6th, 2009

    The application wars in the mobile phone business are heating up. They will result in significant threats and opportunities for the payments biz.
    Just recently the Apple iPhone topped more than 100,000 apps. It was just two years ago, on October 17th, that Steve Jobs announced that Apple was going to allow third-party developers to build […]

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    Search, Social and Swag

    By: Karen Webster on October 22nd, 2009

    Lots of people have been talking about social sites cannibalizing search. I’ve addressed this in a prior post since it comes up a lot. eMarketer published a report today that has two interesting findings. First, Google, Bing and Yahoo have little to worry about. They still represent nearly all (like 97.8%) of the search traffic […]

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