The Catalyst Code

In its latest stick ‘em in the eye approach to the mobile industry Google came out swinging at a recent forum sponsored by the Federal Trade Commission Google Pushes Open Mobile Platform at FTC Event.
According to Rich Miner, who’s heading their Android mobile software platform initiative, when someone controls a platform “it stifles innovation” and […]

With the abrupt stop of the mating dance between Microsoft and Yahoo we can talk about other questions about the future of the online ad business.
Here are some of mine.
For social networking: How much will eyeballs however measured sell for on social networking sites—will they be more or less valuable than the […]

Ok, all of you are probably sick of us writing on mobile. But I thought the recent article in the New York Times Mobile TV Spreading in Europe and to the US was pretty interesting.
The Swiss it appears are going crazy watching TV on their little screens—40,000 a day which might actually […]

Embattled handset manufacturer Motorola has recently announced its intention to develop a digital movie initiative that would offer full length motion pictures reformatted for their multimedia devices. Paramount Pictures has reportedly signed on as a content partner with others not far behind. Some say that the service could launch in May – although pricing options […]

Facebook developers did some whining at the Web 2.0 Expo, according to a report in TechCrunch titled “Facebook Platform Faces Rough Road Ahead, Despite Successes.”
The session started off with a disagreement over how much money developers are actually making through Facebook … Joyce Park of Renkoo and Matt Sanchez of VideoEgg predicted revenues as low […]

Media companies are engaging in a bit of co-opetition as they form ad networks for selling advertising across member properties. (See the recent AP article Media Groups Share Content in Ad Deals.)
Sometimes competitors are getting in bed together because they figure, I guess, that they don’t want to lose the money for selling […]

Troubled online giant AOL just swallowed also-ran social networking site Bebo for close to $900 million. Given the volatility of the online ecosystem these days you have to give AOL credit for placing such as huge bet on a social networking site that mainly the Brits seem to love, and to Bebo for taking […]

Dinosaurs ruled the earth for 160 million years before a huge impact rendered them all but extinct. They never saw it coming – one day they were the dominant species; the next, they were all but gone. Ad agencies might just end up being the dinosaurs of modern business. The impact that has created […]

The latest WeMedia/Zogby poll citing that most people use the internet for their primary source of news and information is hardly a newsflash. We’ve been reading about the newspaper industry’s demise now for a couple of years as a result of fewer people reading the paper and therefore fewer advertisers using it to reach the […]

Apple’s recent unveiling of a software developer kit (SDK) for its iPhone is further confirmation that this company is in serious contention to catalyze the mobile ecosystem and disrupt the operator-centric model that many believe has stymied the growth of mobile-phone based businesses in the United States and much of Europe. The SDK has […]