The Catalyst Code

Today’s big news in the world of online catalysts — MySpace is launching a “casual gaming” space and will invite its users to help create new games:
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“MySpace, the Internet’s largest aggregator of casual users, today announced a partnership with games company Oberon Media to in hopes of making a collection of casual games. The two […]

Last week’s $50 price cut on the Xbox 360 console illustrates the delicate pricing balance act that catalyst businesses have to play to keep their key customer groups engaged.
Game console companies make their profits from royalties they get from game publishers or from the sales of games they produce themselves. They seldom price the console […]