Interesting article yesterday on the notion that time spent on-line by adults in the US is flat, after years of rapid growth. The article cites a Forrester Survey that states web surfing now takes up about 12 hours of our week (double what it was in 2004) but did not see significant growth from last […]

I’ve been watching the NYTimes recently and have noticed a few disturbing trends but let me focus on their web site. They have started putting in “interstitial ads”—you know, those really annoying ads that appear before and between web pages and annoy you for 30 seconds or so. I, and as far as […]

The Internet has roiled the massive related worldwide industries of media and advertising. Advertising is what pays the rent in the newspaper, radio and television industries by and large. The content that these industries feed readers, listeners and viewers is merely the bait that attracts ears and eyeballs. These media businesses sell advertisers access to […]

Current thinking in the newspaper biz is that the cure to what ails them is to figure out how to get some of the people to pay for some of the content. In other words, keep some stuff for free, but charge for the stuff that people really want. Not a bad strategy, and […]

According to this blogger, GMOOT is the battle cry heard across marketing departments everywhere with respect to social networking. GMOOT is the acronym for “get me one of those” which this blogger characterizes as what’s fueling the interest in social networking activities. She goes on to say that the end result is that most organizations […]

Well, depends on who you ask. The New York Times seems to think it has a shot at drawing eyeballs away from traditional television. But, I am not so sure. So, in service to all you readers of the Catalyst Code Blog, I took time out of my busy afternoon to check out nextnewnetwork. […]

I figured I’d take the Twitter plunge despite my skepticism. I’ve been at it a week to help promote FinReg21.com our new media property on financial services regulation and its reform. Here’s a preliminary report. The good news is that it is fun and easy. Knocking out 140 character comments is pretty easy and the […]

The email I received from Virgin Airlines yesterday announcing their “Day in the Cloud” scavenger hunt reminded me of a question that many have been asking recently: when is digital, social?
The rise of online digital media, like YouTube, and even Twitter has given marketers new tools to ignite viral messaging online. Often, their […]

Interesting interview in yesterday’s WSJ with John Malone. The topic: how to get web visitors to pay for content on the web. The conclusion: advertising as a business model won’t cut it but there is a way to get consumers to ante up for content if bundled with what Malone describes as community and connectivity.
Interesting […]

The cable industry appears to be struggling to come up with a targeted advertising platform to compete with the internet according to an article in the Wall St. Journal on the 27th of May, Cable Industry Weighs Its Approach to Targeted Ads.
Here’s why this is important. The online advertising industry has demonstrated the […]