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  • Archive for the 'Internet' Category



    Search, Social and Swag

    By: Karen Webster on October 22nd, 2009

    Lots of people have been talking about social sites cannibalizing search. I’ve addressed this in a prior post since it comes up a lot. eMarketer published a report today that has two interesting findings. First, Google, Bing and Yahoo have little to worry about. They still represent nearly all (like 97.8%) of the search traffic […]

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    B2B2C

    By: Karen Webster on October 14th, 2009

    Perhaps not much of a surprise to those in the know, but Bloomberg announced this morning that it is buying the beleaguered Business Week property for somewhere between $2 and $5 million dollars, or the price of a nice apartment on the Upper East Side. Business Week is a media asset owned by McGraw Hill […]

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    HBS Summit Says Social will Soon Ring the Register

    By: Karen Webster on October 12th, 2009

    I was part of an interesting panel discussion on Saturday on what social networking means for business and what the future holds. This panel was part of the Harvard Business School’s African American Alumni Associations Annual Leadership Summit and included Kevin Colleran from Facebook, Laela Sturdy from YouTube/Google, Juliette Powell, entrepreneur and author of 33 […]

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    Twitter for a Billion

    By: David Evans on September 28th, 2009

    Have I got a deal for you. I have a new killer app for the Internet. Now it happens to be in a space in which each of the last several inventors of a killer app was leapfrogged by someone just like me. Now I’m not making any money at all and I’m not really […]

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    Splashing Coldwater on Charging for Content

    By: David Evans on September 18th, 2009

    Just when there seemed to be landslide support for charging for content among struggling publishers Yahoo has thrown some cold water on the faces of the eager mob. Of course talk is cheap and online publishers have been approaching subscription models with great trepidation.
    So what’s the cold water? The Financial Times today has a […]

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    Flatlining or Finding Equilibrium?

    By: Karen Webster on July 29th, 2009

    Interesting article yesterday on the notion that time spent on-line by adults in the US is flat, after years of rapid growth. The article cites a Forrester Survey that states web surfing now takes up about 12 hours of our week (double what it was in 2004) but did not see significant growth from last […]

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    The Annoying Times

    By: David Evans on July 20th, 2009

    I’ve been watching the NYTimes recently and have noticed a few disturbing trends but let me focus on their web site. They have started putting in “interstitial ads”—you know, those really annoying ads that appear before and between web pages and annoy you for 30 seconds or so. I, and as far as […]

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    Advertising as Social Strategy?

    By: Karen Webster on July 10th, 2009

    eMarketer’s report on social networks and ad spending concludes that 2010 will see a slew of increased “activity and deployment” of social strategy – and that 2009 marks the end of “experimental” social marketing. The implication is that social strategy will become a more vital component of how brands engage with their customers.
    I agree, […]

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    Musings on Media

    By: David Evans on July 9th, 2009

    The Internet has roiled the massive related worldwide industries of media and advertising. Advertising is what pays the rent in the newspaper, radio and television industries by and large. The content that these industries feed readers, listeners and viewers is merely the bait that attracts ears and eyeballs. These media businesses sell advertisers access to […]

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    Will Privacy Concerns Kill Online Ad Innovation?

    By: David Evans on July 9th, 2009

    Yesterday BT Group was the latest to distance itself from the Phorm behavioral targeting advertising technology for broadband and cable television. Phorm has gotten into a bad spat with Tim Berners-Lee and policymakers over its use of consumer data for targeting ads.
    This is a bad development but comes on the heels of many […]

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