Archive for the 'privacy' Category
Gapper on the Future of Advertising
Published by David Evans on February 12th, 2008
Filed Under:
Digital Media, Internet-Based, Ad-Supported, New Business Models, Technology, Social Networks, privacy, consumers, Search engines
John Gapper responded today to Esther Dyson’s WSJ op-ed on the coming revolution in advertising.
I’m with John in being doubtful that friending is the future of online advertising. Someone will no doubt come up with a creative way to do some form of advertising for the millions of eyeballs on the social networking […]
Online Ad Revolution is Coming, but Jury’s Out on Social Networking
Published by David Evans on February 11th, 2008 Filed Under:
Digital Media, Internet-Based, New Business Models, Technology, Social Networks, privacy, consumers, Search engines
Esther Dyson’s commentary on “The Coming Ad Revolution” manages to be both wrongly optimistic and wrongly pessimistic. Common ground is that there is a coming ad revolution. According to the article, online will become increasingly effective through the use of behavioral targeting, viral marketing on social networking sites, and sophisticated methods that are being dreamed […]
Google World: Ad-Supported Everything?
Published by David Evans on December 31st, 2007 Filed Under:
Digital Media, Mobile, Publishing, Internet-Based, Ad-Supported, New Business Models, Technology, Social Networks, privacy, consumers, Search engines
The NYTimes asked whether we are “living in a Google World, where everything is free thanks to the advertising that can be generated by people using the Google tools.” Is there a free ad-supported Porsche in your future? Or maybe even free tummy tucks in return for tattooing ads on your forehead. There […]
Facebook Beacon About-face: Evidence the web self-regulates?
Published by David Evans on December 14th, 2007 Filed Under:
Digital Media, Internet-Based, Ad-Supported, New Business Models, Technology, blogs, Social Networks, privacy, consumers, Search engines
Facebook’s fumbled effort at revving up an advertising engine is the subject of Randall Rothenberg’s op ed in the Wall St Journal today. While many people thought Facebook’s Beacon was yet another worrying sign that internet companies were threatening consumer privacy with their pursuit of revenue from targeted advertising, Rothenberg argues that Facebook’s about-face demonstrates […]
Peek-a-Google: The Economics of Street View
Published by David Evans on December 12th, 2007 Filed Under:
Digital Media, Internet-Based, Ad-Supported, New Business Models, Regulation, Technology, privacy, consumers, Search engines
“We take privacy concerns seriously. All these images are taken on public streets. It’s exactly what you could see walking down the street.” –Stephen Chau, product manager for Google Maps, on Google Street View
Yesterday, Google launched its Street View feature for Google Maps which allows users to view photos of city streets. The […]
AskEraser Allows Users to Erase Personal Data
Published by David Evans on December 12th, 2007 Filed Under:
Digital Media, Internet-Based, Technology, privacy, consumers, Search engines
The competition for privacy is beginning with Ask.Com promoting its AskEraser which lets users delete some of the information that Ask has collected on them. Consumers have only just started to focus on the fact that they’ve been divulging vasts amount of details of themselves to faceless Internet giants who maintain the stuff for years […]
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