The Catalyst Code Blog takes our two-sided platform concepts to heart by bringing together contributors and readers to deliver thought-provoking fodder in the payments, web 2.0, loyalty, advertising, mobile and social networking spaces. We hope you’ll join the conversation.


To learn more, visit MarketPlatforms.com


 

 




Subscribe (RSS-feed)

Or subscribe via email:

  •  

    Contributors

  •  

    Related Publications

  • Archive for the 'Search engines' Category

    Move over Oprah

    By: Karen Webster on March 16th, 2009

    In a move to monetize its site traffic, Yahoo has announced it’s going to start making its own short clips. In a reversal of its prior strategy, Yahoo is making original video content to appeal to segments of its audience that represent its biggest users, e.g. mothers. It is getting “famous” hosts to anchor these […]

    Comments

    Privacy Pandering

    By: David Evans on December 19th, 2008

    Yahoo just agreed to store peoples’ search histories for only 90 days. Google had slashed its time to 9 months. And Microsoft says it will reduce theirs to 6 months if Google does too. If these search engines were using data retention as a way to compete for consumers concerned about their privacy I’d be […]

    Comments

    Success from the Top-Down

    By: Abigail S. Adams on December 4th, 2008

    A recent WSJ article, Google Gears Down for Tougher Times explains that their mantra has always been to put long term projects ahead of the short term interests of shareholders but not anymore.
    Like many other companies, the focus needs to be on the here and now, (survival mode to be more dramatic) which has […]

    Comments

    Google Books

    By: David Evans on November 3rd, 2008

    Ten years after its founding, the search giant has not one, but three books, that are nicely reviewed in last weekend’s Financial Times. Randall Stross has the business history which according to the review nicely describes the evolution of the company and benefits from “rare insider access.” Then there’s another one by a French intellectual—the […]

    Comments

    MySpace. MyAds?

    By: David Evans on October 15th, 2008

    Michael Arrington has a good review of MySpace’s MyAd’s platform. It looks pretty smart: display ads sold on a cost-per-click basis that can be targeted based on 1200 categories of users MySpace has developed based on user behavior on the site. As Arrington mentions, if you are looking for California women between 25-30 who like […]

    Comments

    Save a Life! - October is Breast Cancer Awareness Month

    By: Blaine Dangel on October 9th, 2008

    In celebration of National Breast Cancer Awareness Month, we’ve teamed up with Susan G. Komen for the Cure and Citi to raise awareness for a cause that affects countless Americans every year. We’ve re-launched a new and improved Pink Ribbon on MySpace and Facebook that gives users tons of easy ways to show their […]

    Comments

    Overestimating Google and Excessive Paranoia

    By: David Evans on September 25th, 2008

    Underestimating Google can be disastrous, says Don Reisinger on CNET recently, especially if you are a mobile carrier. I’ve been saying this for a while too but I’d like to play devil’s advocate for a minute and suggest that overestimating Google can lead to a waste of money and focus even if it isn’t […]

    Comment

    We Are What We Google

    By: David Evans on September 18th, 2008

    I’m looking forward to reading Bill Tancer’s book Click which is supposed to show how analyzing massive amounts of click data, correlated with other data, can tell us what consumers want and predict the economic future. Of course hype sells and this book may have its share. But my guess is, he’s right. Hitwise, […]

    Comments

    Is Google Really the Zen Master?

    By: David Evans on July 7th, 2008

    So Google’s a Zen Master in addition to not being evil according to a column by the NYTimes Steve Lohr today . Here’s Lohr’s thesis - Microsoft was the master practitioner of network effects. It realized that more users led to more applications which led to more users and that users and […]

    Comments

    Is Google Making Us Stupid?

    By: David Evans on June 10th, 2008

    Is Google Making Us Stupid? asks Nicholas Carr in the latest issue of the Atlantic Monthly. Carr dances around the question so in the hand we don’t know whether he is just being provocative or whether he really believes it.
    The fact that it begins and ends with a doomsday scenario of computers taking […]

    Comments