Lots of people have been talking about social sites cannibalizing search. I’ve addressed this in a prior post since it comes up a lot. eMarketer published a report today that has two interesting findings. First, Google, Bing and Yahoo have little to worry about. They still represent nearly all (like 97.8%) of the search traffic […]

I was part of an interesting panel discussion on Saturday on what social networking means for business and what the future holds. This panel was part of the Harvard Business School’s African American Alumni Associations Annual Leadership Summit and included Kevin Colleran from Facebook, Laela Sturdy from YouTube/Google, Juliette Powell, entrepreneur and author of 33 […]

Have I got a deal for you. I have a new killer app for the Internet. Now it happens to be in a space in which each of the last several inventors of a killer app was leapfrogged by someone just like me. Now I’m not making any money at all and I’m not really […]

Interesting article yesterday on the notion that time spent on-line by adults in the US is flat, after years of rapid growth. The article cites a Forrester Survey that states web surfing now takes up about 12 hours of our week (double what it was in 2004) but did not see significant growth from last […]

Everywhere we go, it seems that people believe that MySpace is for young people and Facebook is for an older crowd. Translation: brands perceive there is more value to being on Facebook than on MySpace.
Another report came out just today that said the same thing. Basically, it states that the “ideal” age group for […]

eMarketer’s report on social networks and ad spending concludes that 2010 will see a slew of increased “activity and deployment” of social strategy – and that 2009 marks the end of “experimental” social marketing. The implication is that social strategy will become a more vital component of how brands engage with their customers.
I agree, […]

According to this blogger, GMOOT is the battle cry heard across marketing departments everywhere with respect to social networking. GMOOT is the acronym for “get me one of those” which this blogger characterizes as what’s fueling the interest in social networking activities. She goes on to say that the end result is that most organizations […]

A lot of those close to Twitter are now saying that their monetization scheme is to capitalize on its WOM power and make it easy for people to buy the products that their followers talk about. Couple of comments about that.
First, people tend not to mind adverts on Twitter. Maybe it’s because they are […]

I figured I’d take the Twitter plunge despite my skepticism. I’ve been at it a week to help promote FinReg21.com our new media property on financial services regulation and its reform. Here’s a preliminary report. The good news is that it is fun and easy. Knocking out 140 character comments is pretty easy and the […]

Yesterday’s article about Facebook’s new search feature was as much a discussion of its strategic direction as it was the new feature. The article spent a lot of time explaining the travails around Facebook’s attempt to be more like Twitter and how its next update will eschew that in favor of the features that existed […]