Archive for the 'Social Networks' Category
Advertising: How Much Money for Our Eyeballs?
Published by David Evans on May 7th, 2008
Filed Under:
Digital Media, Mobile, Technology, Social Networks, consumers, Internet, advertising
With the abrupt stop of the mating dance between Microsoft and Yahoo we can talk about other questions about the future of the online ad business.
Here are some of mine.
For social networking: How much will eyeballs however measured sell for on social networking sites—will they be more or less valuable than the […]
Developers Whining over Facebook
Published by David Evans on April 24th, 2008 Filed Under:
Other, Digital Media, New Business Models, software platforms, Social Networks, Economics, Web 2.0, two-sided market
Facebook developers did some whining at the Web 2.0 Expo, according to a report in TechCrunch titled “Facebook Platform Faces Rough Road Ahead, Despite Successes.”
The session started off with a disagreement over how much money developers are actually making through Facebook … Joyce Park of Renkoo and Matt Sanchez of VideoEgg predicted revenues as low […]
BEBOAOL–Brilliant Stroke or Going for Broke
Published by David Evans on March 24th, 2008 Filed Under:
Digital Media, Ad-Supported, software platforms, Social Networks
Troubled online giant AOL just swallowed also-ran social networking site Bebo for close to $900 million. Given the volatility of the online ecosystem these days you have to give AOL credit for placing such as huge bet on a social networking site that mainly the Brits seem to love, and to Bebo for taking […]
Gapper on the Future of Advertising
Published by David Evans on February 12th, 2008 Filed Under:
Digital Media, Internet-Based, Ad-Supported, New Business Models, Technology, Social Networks, privacy, consumers, Search engines
John Gapper responded today to Esther Dyson’s WSJ op-ed on the coming revolution in advertising.
I’m with John in being doubtful that friending is the future of online advertising. Someone will no doubt come up with a creative way to do some form of advertising for the millions of eyeballs on the social networking […]
Online Ad Revolution is Coming, but Jury’s Out on Social Networking
Published by David Evans on February 11th, 2008 Filed Under:
Digital Media, Internet-Based, New Business Models, Technology, Social Networks, privacy, consumers, Search engines
Esther Dyson’s commentary on “The Coming Ad Revolution” manages to be both wrongly optimistic and wrongly pessimistic. Common ground is that there is a coming ad revolution. According to the article, online will become increasingly effective through the use of behavioral targeting, viral marketing on social networking sites, and sophisticated methods that are being dreamed […]
Google Investors Curbing Optimism in Ad Business?
Published by David Evans on February 7th, 2008 Filed Under:
Digital Media, Mobile, Internet-Based, Ad-Supported, New Business Models, Technology, Social Networks, consumers, Search engines
It has been quite a week for the search and online advertising industry. Microsoft’s bid for Yahoo has dominated business news as it attempts to close the gap on industry behemoth Google. What these headlines have deflected though is the fact that Google’s market cap has fallen by $57 billion since the beginning […]
The Next Wave of Online Advertising
Published by David Evans on February 6th, 2008 Filed Under:
Digital Media, Internet-Based, Ad-Supported, New Business Models, Technology, Social Networks, consumers, Search engines, Economics
There’s lots of opportunity for online ad volume to grow. A few years from now mobile phones and television sets will mostly have Internet connections and be prime targets for companies that have the know-how to sell and target ads to those media. (For an in-depth look at how online advertising makes money, […]
How Online Advertising Really Makes Money
Published by Karen Webster on February 6th, 2008 Filed Under:
Digital Media, Internet-Based, Ad-Supported, New Business Models, Technology, Social Networks, consumers
In the 90s the big thing was banners, in the early 00s it was search ads, but as Stacey Higginbotham asks, what will be the next big wave of online advertising? The massive popularity of social networking sites like MySpace and FaceBook has prompted some equally massive projections for ad revenue from these properties. […]
Data Portability: Boon for Users, Not So Great for Businesses
Published by David Evans on January 22nd, 2008 Filed Under:
Digital Media, Internet-Based, Ad-Supported, New Business Models, Technology, Social Networks, consumers, Search engines
Making data transportable between websites sounds like a great idea and it has lots of really smart people behind it. You’ve plugged all your friends and their details into FaceBook and you’d like to have them available on MySpace or the next super social networking site out there. With transportable data you just pluck up […]
Facebook’s Social Ads are Social Faux Pas
Published by Karen Webster on January 11th, 2008 Filed Under:
Digital Media, Internet-Based, Ad-Supported, Software, New Business Models, Technology, Social Networks, consumers
It used to be that a woman’s worst nightmare was walking into a party and seeing someone wearing the exact same outfit. In order to avoid that fate, women have resorted to a number of tactics, including the occasional little white lie, when asked about favorite shopping haunts or the exact store where fabulous shoes […]
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