According to this blogger, GMOOT is the battle cry heard across marketing departments everywhere with respect to social networking. GMOOT is the acronym for “get me one of those” which this blogger characterizes as what’s fueling the interest in social networking activities. She goes on to say that the end result is that most organizations […]

A lot of those close to Twitter are now saying that their monetization scheme is to capitalize on its WOM power and make it easy for people to buy the products that their followers talk about. Couple of comments about that.
First, people tend not to mind adverts on Twitter. Maybe it’s because they are […]

I figured I’d take the Twitter plunge despite my skepticism. I’ve been at it a week to help promote FinReg21.com our new media property on financial services regulation and its reform. Here’s a preliminary report. The good news is that it is fun and easy. Knocking out 140 character comments is pretty easy and the […]

Yesterday’s article about Facebook’s new search feature was as much a discussion of its strategic direction as it was the new feature. The article spent a lot of time explaining the travails around Facebook’s attempt to be more like Twitter and how its next update will eschew that in favor of the features that existed […]

The news of the RIF at MySpace puts front and center the need for social networks to adopt new business models to keep them afloat. As this news suggests, treating social networks as just another ad-supported on line channel puts them at risk when ad fortunes go south. More importantly, it fails to capitalize upon […]

The recently published research out of Harvard (and by our MPD colleague and head of MPD’s Social Strategy Practice Misiek Piskorski) has generated lots of controversy over that social media tidal wave known as Twitter. His research, which observed more than 300,000 users in May of 2009 revealed that the vast majority of tweets are […]

The email I received from Virgin Airlines yesterday announcing their “Day in the Cloud” scavenger hunt reminded me of a question that many have been asking recently: when is digital, social?
The rise of online digital media, like YouTube, and even Twitter has given marketers new tools to ignite viral messaging online. Often, their […]

Interesting interview in yesterday’s WSJ with John Malone. The topic: how to get web visitors to pay for content on the web. The conclusion: advertising as a business model won’t cut it but there is a way to get consumers to ante up for content if bundled with what Malone describes as community and connectivity.
Interesting […]

Welcome to the 171st version of the Carnival of the Mobilists, hosted by The Catalyst Code.
With competition in the Smartphone space getting so fierce, so fast, Mobile Stance thought it would be a good idea to take a step back and take a hard look as to whether App World has real legs or not, […]

I had the opportunity a month or so ago to moderate a CTIA panel of really neat people who wanted to talk about mobile social networking. Panelists ranged from execs from online gaming companies to those who operate online walled gardens (around dating and gaming and just general networking) to a company that aggregates […]