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  • Archive for the 'Social Networks' Category



    Payments Innovation: Aspirins or Vitamins?

    By: Karen Webster on November 8th, 2010

    It was really amazing to listen and learn from the array of innovators that assembled for the MPD [Payments] Innovation Institute last week. There were many important insights shared about how to find innovation, how get good ideas off the ground and making money, and how to get end users to switch away from […]

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    Why Even Great Payments Ideas Crash and Burn

    By: David Evans on October 20th, 2010

    The movie promo for “The Social Network” screams “You Don’t Get to 500 Million Friends without Making a Few Enemies.” I haven’t seen it yet but I’ve heard that the film suggests that Mark Zuckerberg stole the idea for Facebook. That’s hardly a novel charge against innovators. The tech press couldn’t get […]

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    Search, Social and Swag

    By: Karen Webster on October 22nd, 2009

    Lots of people have been talking about social sites cannibalizing search. I’ve addressed this in a prior post since it comes up a lot. eMarketer published a report today that has two interesting findings. First, Google, Bing and Yahoo have little to worry about. They still represent nearly all (like 97.8%) of the search traffic […]

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    HBS Summit Says Social will Soon Ring the Register

    By: Karen Webster on October 12th, 2009

    I was part of an interesting panel discussion on Saturday on what social networking means for business and what the future holds. This panel was part of the Harvard Business School’s African American Alumni Associations Annual Leadership Summit and included Kevin Colleran from Facebook, Laela Sturdy from YouTube/Google, Juliette Powell, entrepreneur and author of 33 […]

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    Twitter for a Billion

    By: David Evans on September 28th, 2009

    Have I got a deal for you. I have a new killer app for the Internet. Now it happens to be in a space in which each of the last several inventors of a killer app was leapfrogged by someone just like me. Now I’m not making any money at all and I’m not really […]

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    Flatlining or Finding Equilibrium?

    By: Karen Webster on July 29th, 2009

    Interesting article yesterday on the notion that time spent on-line by adults in the US is flat, after years of rapid growth. The article cites a Forrester Survey that states web surfing now takes up about 12 hours of our week (double what it was in 2004) but did not see significant growth from last […]

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    Fact or Fallacy

    By: Karen Webster on July 28th, 2009

    Everywhere we go, it seems that people believe that MySpace is for young people and Facebook is for an older crowd. Translation: brands perceive there is more value to being on Facebook than on MySpace.
    Another report came out just today that said the same thing. Basically, it states that the “ideal” age group for […]

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    Advertising as Social Strategy?

    By: Karen Webster on July 10th, 2009

    eMarketer’s report on social networks and ad spending concludes that 2010 will see a slew of increased “activity and deployment” of social strategy – and that 2009 marks the end of “experimental” social marketing. The implication is that social strategy will become a more vital component of how brands engage with their customers.
    I agree, […]

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    Give GMOOT the Boot

    By: Karen Webster on June 29th, 2009

    According to this blogger, GMOOT is the battle cry heard across marketing departments everywhere with respect to social networking. GMOOT is the acronym for “get me one of those” which this blogger characterizes as what’s fueling the interest in social networking activities. She goes on to say that the end result is that most organizations […]

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    (A) Buzz About (A) Buy (on Twitter)

    By: Karen Webster on June 22nd, 2009

    A lot of those close to Twitter are now saying that their monetization scheme is to capitalize on its WOM power and make it easy for people to buy the products that their followers talk about. Couple of comments about that.
    First, people tend not to mind adverts on Twitter. Maybe it’s because they are […]

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