Have I got a deal for you. I have a new killer app for the Internet. Now it happens to be in a space in which each of the last several inventors of a killer app was leapfrogged by someone just like me. Now I’m not making any money at all and I’m not really […]

Just when there seemed to be landslide support for charging for content among struggling publishers Yahoo has thrown some cold water on the faces of the eager mob. Of course talk is cheap and online publishers have been approaching subscription models with great trepidation.
So what’s the cold water? The Financial Times today has a […]

Interesting article yesterday on the notion that time spent on-line by adults in the US is flat, after years of rapid growth. The article cites a Forrester Survey that states web surfing now takes up about 12 hours of our week (double what it was in 2004) but did not see significant growth from last […]

eMarketer’s report on social networks and ad spending concludes that 2010 will see a slew of increased “activity and deployment” of social strategy – and that 2009 marks the end of “experimental” social marketing. The implication is that social strategy will become a more vital component of how brands engage with their customers.
I agree, […]

Google announced that it is releasing a desktop operating system late next year. It is unclear at this point how this fits into Google’s overall strategy and thus whether it makes business sense or not. A sound business strategy for Google involves focusing on the online advertising business which they have mastered and has […]

Current thinking in the newspaper biz is that the cure to what ails them is to figure out how to get some of the people to pay for some of the content. In other words, keep some stuff for free, but charge for the stuff that people really want. Not a bad strategy, and […]

According to this blogger, GMOOT is the battle cry heard across marketing departments everywhere with respect to social networking. GMOOT is the acronym for “get me one of those” which this blogger characterizes as what’s fueling the interest in social networking activities. She goes on to say that the end result is that most organizations […]

Well, depends on who you ask. The New York Times seems to think it has a shot at drawing eyeballs away from traditional television. But, I am not so sure. So, in service to all you readers of the Catalyst Code Blog, I took time out of my busy afternoon to check out nextnewnetwork. […]

The NYTimes had an article yesterday about how investors are pouring (and have poured) tens of millions of dollars into payments on mobile phones since that is the next payments frontier. It talks about turning phones into “virtual credit cards” that enable “click and buy” commerce. Then it proceeds to describe the complexity […]

A lot of those close to Twitter are now saying that their monetization scheme is to capitalize on its WOM power and make it easy for people to buy the products that their followers talk about. Couple of comments about that.
First, people tend not to mind adverts on Twitter. Maybe it’s because they are […]